One of the world’s leading luxury fashion e-tailers, founded in 1929 by the Panconesi family.
Luisaviaroma is one of the leading online luxury fashion retailers in the world. Founded in 1929 by the Panconesi family with the opening of a small hat boutique in Via Roma in Florence, today the flagship store still stands as a symbol of commitment to artistic thought and experimentation.
In the early 2000s, Luisaviaroma took a pioneering step by launching LUISAVIAROMA.COM, an online destination that revolutionized the way luxury fashion is accessed and experienced online, offering a unique combination of an online fashion platform with an avant-garde brick-and-mortar concept store. Luisaviaroma offers a curated selection of clothing and accessories for men, women, and children, as well as beauty and home items, featuring collections from over 500 esteemed international luxury brands, including Gucci, Saint Laurent, Moncler, Valentino and more.
Beyond its commitment to high-end fashion, Luisaviaroma is also dedicated to sustainability. In 2019, they introduced LVRSustainable, a section devoted to conscious fashion items and brands. This initiative allows consumers to make environmentally responsible choices while enjoying the world of luxury fashion. Luisaviaroma further demonstrates its dedication to social and environmental causes by collaborating with non-profit entities, organizations, and like-minded brands.