01Manifattura

An architectural, urban and human legacy to be revaluated.

Manifattura Tabacchi is a former industrial complex, originally used for the processing of tobacco and the production of cigars and cigarettes. For over 70 years, until the end of 2001, the factory has employed more than 1,400 employees, set up the time and economy of the whole neighborhood.

Officially the project is the brainchild of the technicians of the Monopoly, but the stylish and iconic modernity of its architecture have suggested the involvement of Pier Luigi Nervi, Engineer and owner of the construction firm that built it between 1933 and 1940. Fine example of the modernism and functionalism of the time, the complex covers an area of over 6 hectares with 16 buildings that are spread over 100.000sqm and 410,000 cubic meters.

Virtual Tour

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02 Florence

The cradle of the Renaissance: humanism, the arts, science and commerce.

Florence is the city that, more than any other, represents the richness of Italian culture. An open-air workshop where art, architecture, science and literature were “reborn” after the darkness of the Middle Ages; a re-birth with Man and his manual skills at its core. From great patrons to great artists, from theoretical reflections to art workshops, Florence is the place where the different aspirations and needs of the modern man meet: social life and work, production and trade, culture and the arts.

Manifattura Tabacchi is located in a strategic area on the west side of the city of Florence, between Cascine Park and Novoli, close to a University campus and Hippodrome. A quadrilateral that can be a hub and a junction able to revitalize and reconnect an entire neighbourhood to the nearby historic centre, thanks to the development of a new and sustainable public transport with bike lanes and pedestrian paths.

03 The Project

A square for the New Millennium and digital manufacturing.

Manifattura Tabacchi’s urban regeneration and adaptive reuse is symbolically evocative of the Florentine tradition as a hub where different needs can coexist and integrate. Retail and co-working spaces, with particular attention to the creative industries; partnership with educational institutes; restaurants and markets of local products, hotels, housing, underground car parks: the new spaces work in harmony with the existing buildings and context, with a view to a sustainable development.

Manifattura Tabacchi is committed to safeguard not only the existing architectural and urban identity, but also permeability with the immediate context and the neighbourhood, as well as the accessibility of public spaces or for public use, in order to help the cultural, artistic and social regeneration of the whole area. An aggregation centre open to everyone, connected and sustainable, capable of attracting new people and creating a platform of growth for the neighbourhood and the city to enhance the values of culture, contemporary crafts, education and tourism.

04 Events

A dynamic, open, connected place.

Manifattura Tabacchi aims to be, above all, a centre of attraction and aggregation, able to offer new opportunities and new reasons to visit Florence, beyond the tradition of the historic centre. A sort of contemporary counterpoint where constant activities and temporary events will be able to kick off an organic process of growth.

To this end, while still under construction, Manifattura Tabacchi will host a series of events, based on a cultural program that aims to suggest, envisage and anticipate future activities. The evocative and iconic spaces of Manifattura Tabacchi are therefore open and available for events according to the specific needs of cultural institutions or firms.

For more information about events at Manifattura Tabacchi: events@mtdm.it

DISCOVER THE EVENTS

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The Virtual Tour is an immersive experience that allows you to navigate the spaces of Manifattura Tabacchi. Developed with a sophisticated technology, based on innumerable photographic shootings, it represents the state of the art and an important record of the architectural history of the complex, allowing a 360 degree view of the exteriors and of some interiors of the buildings.

In order to facilitate navigation, the Virtual Tour’s map is divided into different sections. The bottom hidden taskbar indicates the Start and End points of the tour and the node frame shots. The sign Play allows a guided tour according to the main direction, but you can also move interactively within the space using mouse and pointer for a 360 degree view of the different places. The green Pins suggest directions while the red Pin represents the end of the specific section of the tour and the link to the next section.

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